Brand Identity for Georgie Boy by Mildred & Duck
Brand Identity for Georgie Boy by Mildred & Duck
Brand Identity for Georgie Boy by Mildred & Duck
Brand Identity for Georgie Boy by Mildred & Duck
Brand Identity for Georgie Boy by Mildred & Duck
Brand Identity for Georgie Boy by Mildred & Duck
“We created a wordmark and subsequent visual identity to celebrate the spacial thinking with which Georgie Boy approach their work; the resulting identity can be viewed and appreciated from all angles in much the same way as the floral installations GB create. Inspired by Gina’s appreciation for the diversity and unique qualities of all plant life, we created a pattern based on electron microscope slides of plant cells which was then bronze foiled onto the business cards as a counterpoint to the otherwise type-driven identity.”
Mildred & Duck is a Melbourne-based graphic design and communication studio established by Sigiriya Brown and Daniel Smith. They design for print, digital and environmental media, creating solutions that communicate and connect with people. They work across a variety of sectors with a range of clients, from startups to established organizations, continually delivering thoughtfully crafted outcomes regardless of scope or budget.
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