Brand Identity for New Play Finland by Werklig
Brand Identity for New Play Finland by Werklig
Brand Identity for New Play Finland by Werklig
The world of theatre and its conventions were utilised in the visual identity. Old-fashioned theatre aesthetics were modernised and made more approachable to the public. A black-and-white and text-rich world was paired with approachable and colourful illustrations and colour palette from the world of old books.
The plain and modern logo of UNO is designed to be modifiable and adaptable. In animations, the logo can be animated to mimic theatre curtains. The monogram expresses the two classic forms of theatre: comedy and tragedy.
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Werklig is an independent brand design agency founded in 2008. Their office is located in Helsinki, but they serve more than 50 clients both in Finland and internationally. They are designers, creatives and consults—but most of all, they are problem solvers.
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from The Design Blog http://bit.ly/2GC9cY4
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