![](https://66.media.tumblr.com/42c0c38566a09952792178ca2c6dd925/tumblr_pnrs34dH7b1r5vojso1_500.jpg)
Brand Identity for Veikko Kähkönen by Kobra
![](https://66.media.tumblr.com/c390a92ddfd8061b4ff0d022e058aece/tumblr_pnrs34dH7b1r5vojso2_500.jpg)
Brand Identity for Veikko Kähkönen by Kobra
![](https://66.media.tumblr.com/f58e71963393a4e9b4367ab09c6ac4cc/tumblr_pnrs34dH7b1r5vojso3_500.jpg)
Brand Identity for Veikko Kähkönen by Kobra
![](https://66.media.tumblr.com/9d1f0d1e16bf4939d034d2a71c4854e6/tumblr_pnrs34dH7b1r5vojso4_500.jpg)
Brand Identity for Veikko Kähkönen by Kobra
![](https://66.media.tumblr.com/8bd8b1b909d696f34a6172971b832ace/tumblr_pnrs34dH7b1r5vojso6_500.jpg)
Brand Identity for Veikko Kähkönen by Kobra
![](https://66.media.tumblr.com/063fba06a912d0b8022634729a5b9a6b/tumblr_pnrs34dH7b1r5vojso5_500.jpg)
Brand Identity for Veikko Kähkönen by Kobra
Brand Identity for Veikko Kähkönen by Kobra
One of the main challenges was how to transform the conventional notebook into a more intriguing and compelling object, that would fascinate and amaze. It was also important that the book didn’t come across as a portfolio, but rather as an artistic object and introduction to Veikko Kähkönen’s work.
We took an unconventional approach, considering the subject matter, by hiding the photographs behind a “veil”, using slightly transparent paper and a Japanese binding method. This way each spread holds a hidden secret behind the pages that can be discovered, while the book still keeps its functionality.
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Kobra is a designer driven creative agency. They create strong brands through research, insight and vision, delivering innovative, aesthetic and long-lasting solutions that work.
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