Oh, wait. That never happened. Because architects DON'T MAKE IT ON THE FRONT PAGE OF NEWSPAPERS! Buch less above the fold – and with a photo, a smiling photo.
Sure, there are exceptions: your name is Frank Gehry; the newspaper is The Architect's Newspaper; or the design contract being awarded is the most coveted one in the entire world, and you're a young architect from a small "central community" nobody's ever heard of. In that case, this example of architectural advertising is, unlike others, spot-on.
from A Daily Dose of Architecture https://ift.tt/2zhOHei
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