Brand Identity for Aldo by Collins“Every aspect of the...

Brand Identity for Aldo by Collins


Brand Identity for Aldo by Collins


Brand Identity for Aldo by Collins


Brand Identity for Aldo by Collins


Brand Identity for Aldo by Collins


Brand Identity for Aldo by Collins

Brand Identity for Aldo by Collins

“Every aspect of the experience now works to build the trust and enthusiasm consumers have for Aldo products. By introducing a new design system and fine-tuning key elements (like carefully re-crafting their famous logotype) we established a strong foundation that guided us through the development of every part of the brand experience — from packaging, in-store signage and digital displays to their digital advertising, web and mobile expressions.”

Collins is an independent, brand experience design company. They design products, environments and communications that transform brands, drive business and improve people’s lives. They do it by putting imagination at the center of everything they do. To craft bold, unforgettable worlds.To weave the pragmatic with the poetic.To break with the mundane and pursue the extraordinary.

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