Wednesday, March 29, 2017

Packaging for Good Grain by Robot Food“We embarked on a study of...


Packaging for Good Grain by Robot Food


Packaging for Good Grain by Robot Food


Packaging for Good Grain by Robot Food


Packaging for Good Grain by Robot Food


Packaging for Good Grain by Robot Food


Packaging for Good Grain by Robot Food


Packaging for Good Grain by Robot Food


Packaging for Good Grain by Robot Food


Packaging for Good Grain by Robot Food

Packaging for Good Grain by Robot Food

“We embarked on a study of consumer trends, followed by a collaborative brand workshop to establish Good Grain’s positioning, mission and values. We then developed the strapline ‘Good Grain, Good You’, and created an identity with a challenger brand feel that radiates on front of pack against a vibrant colour palette.”

Bold, brave and beautiful. That’s the blueprint for Robot Food’s design. Making noise is good. Being heard is better. What they do is turn up the volume on strategic creativity. They focus the messaging. They do away with clutter. They craft every detail. Simply put, they’re hellbent on great ideas that bring solid commercial results.

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