Brand Identity for Hidden Characters by Re|
“‘Hidden Characters’ is a reference to the unseen typographic symbols in programs such as InDesign and Microsoft Word. These symbols shape how text appears in the same way that Hidden Characters works behind the scenes to carefully shape public perceptions of its clients’ brands. Brand applications play on the relationship between the seen and unseen using techniques such as French folded paper with text concealed inside, and clear gloss printing that renders text invisible in certain light.”
Re| is a strategic brand consultancy that sees brands as living, breathing entities that constantly evolve in response to the world around them. At Re| they use a process of ongoing iteration to enable our clients’ brands to adapt as new business and cultural opportunities present themselves. We believe brands are always in beta.
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