Brand Identity & Web Design for LOROD by Pentagram
“Classic and contemporary meet in LOROD, a fashion brand by Lauren Rodriguez and Michael Freels that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. Pentagram’s Natasha Jen and team have designed a brand identity for LOROD that captures its unique mix of high and low, of refined craftsmanship and utilitarian functionality. The project encompasses the brand’s messaging and art direction of its fashion photography, as well as the design of the website.”
Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 21 partners, a group of friends who are all leaders in their individual fields. Each of their clients works directly with one or more of their partners. This reflects their conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades.
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