Seven Stills Distillery Branding by Evan Tolleson
“Seven Stills is redefining whiskey with new, innovative distilling methods. Their approach creates a flavor palate that whiskey drinkers have never before tasted. It was important to Clint and Tim to avoid the cliché traditional whiskey aesthetic. To avoid doing this, the design bridges the gap from craft beer to quality whiskey. The choice of paper and color palette position Seven Stills as a high quality whiskey, while an industrial choice of typefaces, off-center identity, and quirky illustration recall its roots in craft beer. The result is responsibly playful.”
Evan Tolleson is a San Francisco based designer with a passion for big ideas, small details, and well-timed punchlines. Focused on graphic design, packaging, editorial design and branding, Evan is always interested in collaborations with other creatives.
from The Design Blog http://ift.tt/25zwMMy
No comments:
Post a Comment