Branding for Bronuts by One Plus One
“Simple product offering called for a simple solution. Better yet, a clever solution. Taking a step back from our initial concepts we quickly realized the opportunity the name held, which was not immediately obvious — coffee + donuts are located right in the middle of the company name. Running with this discovery, we engineered a crisp brand identity with a tongue in cheek personality, carefully considering each brand extension.”
Founded in 2011, One Plus One is a multi-faceted creative studio. Their vision is to create innovative work for innovative clients. They strive to deliver a focused experience informed by clear-cut business objectives and honest discussions. They aim to provide value, and they aspire to create solutions that are both polished and pragmatic, speaking directly to their intended audience.
from The Design Blog http://ift.tt/1rdtTie
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